The (back) Story

Lets face it. The brands that succeed (from people to companies) do things differently from the rest. They do unusual things that give them a unique, competitive advantage…oftentimes with a higher risk that few are are willing to take.

How do I know this?

Because I am one of them and have done the hard work myself. Now I am here to share the lessons I learned – from the mistakes, lessons, failures, successes and everything in-between – over my 20+ years of hands-on experience with you, something I wish I could go back and tell my younger self.

You might not know this, but I am a doctor (yep, MD) turned media entrepreneur who over the years have re-invented my brand to help get me 5-figure speaking gigs, executive (C-level) positions in Innovation , faculty roles at top universities (Johns Hopkins, Duke, and Singularity), and 6-figure advisor retainer gigs with innovative companies.

My path was anything but usual. In fact, it was unusual.  I resisted the temptation to do what others expected of me, and  pro-actively capitalized on the opportunities that were aligned with my passions and skills over the years.  And that has made all the difference in my success.

Over the years, I paid careful attention to my personal brand. After all, that is the only thing that comes along with you where ever you go in life.  Gone are the days where we are defined by who we work for and what title we have.  Our future is in our hands, and paying careful attention to what the markets are telling you is critical to carving your path forward.

This is not theory, but the realities we face as the world evolves. Technology has re-shaped the landscape of how we live, work, and play; and has even given us the simple tools to allow us to shape and tell our own story.

It’s time you take ownership of your brand and tell your own story.

Here’s an interesting, yet obvious observation…Everything we take for granted today, at one point, started off as unusual. They eventually became part of the status quo that made them part of the fabric of society.

What do they do differently? How do they do it? What is their thought process? What type of leadership does it take to build sustainable, breakthrough success? How do we invent a brand that stands out from the pack?

These questions and more are what Unusual seeks to uncover. We believe every great brand starts with a few individuals willing to break from the norm, and buck the trends that keep us locked into the status quo.

It is our goal to identify these everyday individuals doing extraordinary things in an unusual way and give them a storytelling platform so that we can give you the insider tips on how to take control of your brand, and hence your destiny!


Gautam “G” Gulati

The Unusual Manifesto

The age of average is over.

We believe the future belongs to those with grit. To those willing to step out of their shell and experience something different, something unusual.

We believe the unusual inspires a sense of wonder and new perspectives.

We believe that within the unusual, we will find extraordinary thinking powered by curious people.

We believe in the power of these people to change the world.

We Are Unusual!